Ejendals
Driving B2B Growth for Decision-Makers
About Ejendals
Ejendals is a leading manufacturer of Personal Protective Equipment (PPE), trusted by professionals across industries. Their products, including Jalas® safety shoes and Tegera® safety gloves, meet the needs of diverse professions—from welders to nurses.
The Challenge
How do you effectively target both product users and key B2B decision-makers in a complex media landscape? Ejendals needed a strategy to drive immediate sales for current products while ensuring the successful launch of new offerings for long-term growth.
Our Approach
We combined proven marketing methods with innovative tools, tailoring a strategy that addressed the needs of both users and decision-makers. This included:
- Strategic media planning and negotiation for optimal placements.
- Comprehensive campaign management and optimization.
- Data-driven segmentation to refine messaging and maximize reach.
A scalable plan supporting Ejendals’ sales efforts today and into the future.
The Results
While specific numbers remain confidential, Ejendals expressed great satisfaction with the outcomes:
“Working with The ROMI Agency is like always having a safe companion by your side. Since the start in 2020, we have created, developed and celebrated great successes together in the digital sphere, which has made a significant contribution to Ejendal’s business, globally. ”
Ulrika Hallberg
Marketing & Communications Director
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