3 KAVERIA
Setting the Course for FMCG Growth
About 3 Kavera (3 Friends)
3 Kaveria, or 3 Friends, is a Finnish ice cream brand known for irresistible flavors made from natural ingredients. Competing in a crowded market, their products are sold in supermarkets, convenience stores, and reseller chains.
The Challenge
How do you break into a market where consumers are loyal to legacy brands? ROMI’s mission was to increase overall sales across markets while targeting 3 Kaveria’s key audiences.
Our Approach
Using data-driven insights, we developed a clear plan to address market dynamics, competition, and consumer behavior:
- Deep segmentation and audience analysis.
- Tailored marketing and media strategies.
- Negotiation and bookings across all media channels.
We combined digital and social media placements with traditional channels like OOH and cinema, ensuring broad yet precise reach.
The Results
Our strategy drove significant year-on-year growth in Top-of-Mind awareness — a key driver of ice cream sales. The mix of digital innovation and traditional media successfully elevated key performance indicators and strengthened 3 Kaveria’s position in the market.
“Working with ROMI is an absolute pleasure. Their data-driven approach and strategic clarity have been game-changers for 3 Kaveria. The team’s deep understanding of our market and target audience allowed them to craft a strategy that truly resonated with our consumers. Thanks to their expertise, we’ve seen growth across key metrics and look forward to continued growth in our joint efforts going forward. ROMI has been a trusted partner in helping us establish our brand and drive sales in competitive markets.”
Anne Giersberg
Chief Marketing Officer
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